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BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a resilient brand impact not only generates favourable impressions about the brand but also enables marketers to maintain sustainable growth in the long term. A brand’s sustainability is its ability to sustain and grow today without undermining its future development potential. It is more of a st
CREATING SUSTAINABLE BRAND IMPACTCreating a long-lasting brand impact not only builds favourable impressions about the brand but also allows organizations to support sustainable growth over time. A brand’s sustainability is its ability to thrive and expand today without compromising its future development potential. It is more of a strategic phil
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